About Us
Lygia, started out as an assistant to Otis Smith at ABC Records. Working with Chaka Kahn, The 5th dimension, Bobby Bland, BB King, Mighty Clouds of Joy, Lamont Dozier and many other ground breaking artists.
Her first promotion job landed her brief stint at United Artist, there she worked With Steve Golds’ group W A R and created a great marketing event including Billboard reporting stores.
Lygia then went to Greedy records and worked for Wally Roker who was instrumental for the success at radio put Bobby Caldwell in the R&B music scene.
Brown was then hired as the first female promotion manager at RCA Records West Coast Branch by Ray Harris where named one of the labels star players. Working with all of the departments she was able to develop programs at retail with radio, such as in stores, which help break artist such as Evelyn Champagne King, and Lonnie Liston Smith.
While at RCA she promoted at radio artist from the subsidiary labels such as Dick Griffy’s Solar Records who lead the charts as well as had a heavy dance presence on the West Coast and Lonnie Simmons Total Experience, Gap Band as well as Richard Perry’s Planet Records where Lygia broke The Pointer Sisters out of the West Coast. There was Barry Weiss’s Sal Soul Records that had many Dance His that were exposed to the West Coast radio market. Lott was then tapped at Virgin Records where she broke Paula Abdul on West Coast Urban radio, as well as Soul II Soul, and Ziggy Marley.
Brown also received a multi platinum gold Record from Norman Whitfield for the Car Wash project.
In 1991 Lygia and Alan Lott (Atlantic Records: First National Promotion Director and the Vice President of Buddha Records,) Phyllis Hyman, Michael Henderson, Norman Connors, created Coast II Coast Promotion and Marketing.
Coast II Coast has received The Billboard R&B Independent Company of the Year, Gavin’s Mainstream Independent Executives of the Year and IBBA (International Black Broadcasters Independents of the Year) awards.
Lygia Lott and Coast II Coast has been awarded over 22 Gold Multi Platinum, and Billboard Number Ones Plaques.
Together the Lott’s created a full service National Marketing and Promotion Company.
Breaking unknown artist like Destiny’s Child, Maxwell. Fugees, Jonathan Butler, Ronny Jordan , Brian McKnight, Nappy Roots, India Arie, Musiq Soul Child, Fantasia, Ruben Studdard, Trick Daddy, Seal Paul As well as Crossing over from Gospel to Urban Adult, J. Moss Kirk Franklin, Smokie Norful, Mary, Trinitee 5:7 and many others.
2012
Coast II Coast added All Music Marketing and created along with Radio broadcaster Lee Michaels and Sal Amato of 1club.Fm, creating New Music Jointz. A marketing program for Internet radio. Using videos to create sales and exposure to the entire new artist to the one million viewers that visited the site.
2014
All Music Marketing is now under the Direction of Lygia Lott.
We continue to have success at radio with John legend, Ledesi, Eric Benet, Johnny Gil, and Mariah Carey to name a few.
2015
John Legend “Glory”, Top 5 Estelle “Conqueror,” Top 5 Alvin Garrett “By Myself” presently working 38* media base Janet Jackson no sleep
2016
Bobby Brown, Janet Jackson No sleep, Maxwell, Ceel Green, Eric Benet, Kayne West and Ultra light
1-hour consultation call to discuss radio strategies and music review $100.00
Services:
- Set up Artist interviews on Internet and Terrestrial Stations
- Digital Streaming
- Promotion and Marketing of Music
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